Why use Competitive Intelligence?

Have you ever heard the saying, “keep your friends close, but your enemies even closer” – well, we’re not suggesting for one minute that your enemies know that your keeping them close, but knowledge is power after all, and the more you know about their business, the better position you are in to keep ahead of them.

A recent survey of Fortune 500 companies showed that a whopping 55% of them regularly utilize competitor information when they are composing their own business strategy. Incidentally, every one of the firms are market leaders in their own industry, and every single one of them knows its enemies business.

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Wednesday the 17th. Presented by Sri Damayanty Manullang
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